• 中国零售数据驱动领导

    越有掌握 越有把握

  • 全方位数据转型,掌握消费行为真相,让零售品牌决策更有把握!

     

    零售品牌一直渴望,极尽可能地了解消费者,但大多只能以基本资料或个性描述来推测目标族群,完整消费旅程中的影响无从得知,难以优化下次的计划...

    因此,Migo专注于整合O&O全方位数据,将破碎难以评估的消费者行为,转变成数据化轮廓并分析预测,由上至下与企业运营的每个环节串连,从“消费者洞察挖掘”、“营销沟通驱动人流” 到 “优化消费体验的门店管理” ,提供 <即时数据管理平台> 及 <零售科学顾问服务>,为零售品牌提升决策效率效能,建立与顾客前所未有的紧密关系。

  • 零售业数据驱动 完整解决方案

    采集整合O&O

    顾客行为数据

    剖析多维数据

    掌握顾客全貌

    动态数据预测

    驱动有效人流

    优化门店运营

    满足消费体验

    商业团队

    数据顾问服务

  • 与Migo一起数据转型

    为每个不同品牌,打造最合适的数据转型方案

  • 洞察实体门店消费者足迹,抓住过去看不见的机会

    +73 M

    net new customer profiles

    +56.3%

    free advertising exposure

    +3,108

    online JD.com purchase transactions

    +5,882​

    net new WeChat fans

  • Migo获选为 2017年高德纳评测最酷供应商

    全球权威高德納諮詢公司:「Migo为零售品牌销售及营销领域,最具破坏性创新技术水准供应商」

    在大数据横行的时代,大数据分析公司Migo功典宣布今年5月从上百家企业中脱颖而出,被全球CIO公认最具权威的IT软件研究与顾问谘询公司Gartner选为2017年最有破坏性创新技术水准的“最酷供应商”(Cool Vendor),Gartner全球共有650位平均产业年资为15年的产业分析师(亚洲100位)、500位顾问、4000位员工。Migo列名以零售品牌销售及营销领域最酷供应商报告 (Cool Vendors inRetail Merchandising and Marketing)注1,代表Migo的数据专业受到权威级专家的专业认证。

  • 『 Migo的数据预测,改变了单打独斗的销售模式,整合全公司资源,在对的时间促使更多久未回流的顾客进店,大幅提升销售机会,让销售人员能回归本质,专注于店头的销售力!』- 品牌销售总监

     

  • 了解更多 Migo如何帮助全球知名零售品牌

    掌握顾客全貌并通过全渠道产生影响力

  •  

     

    前所未有的看见消费行为真相

     

     

  • 將消費旅程數據

    串连顾客消费旅程 - 自网路APP浏览偏好、线上消费、出没区域、逛街及进店偏好到购物习惯,让零售品牌能更清楚看见消费者全貌,找到更多机会。

    第三方数据夥伴:

    我们依据品牌特性,为您分析出消费者多维度雷达图,并提供能优化运营决策及消费者沟通的数据洞察。

    高端品牌消费者 多维雷达图(范例)

    运动品牌消费者 多维雷达图(范例)

  • 目标顾客群浓度分析

    我们依据多维度数据评估的目标顾客群样貌,进一步为您分析进店消费者中,有多少比例是您的目标顾客群,以评估每一间门店的高潜在机会� ; 同时,挖掘出开发其他进店消费者的可能性。

  • How engaged are your customers?

    Segment customers individually as New, Existing and Sleeping and assign probabilities for them to respond to a campaign using machine learning.

  • Insights are valuable if they are actionable

    Learn what predictive algorithms can do for you to improve your advertising RoI with Precise Advertising, and how we use data to find your ideal next store location with our Retail Mapping Engine.

  • Use Artificial Intelligence To Boost Advertising ROI

    And Drive High Quality Traffic

  • Improve AD ROI by targeting only those
    who matter, when it matters

    Smart media consumption

    Every one of your customers has a preferred media that they are more receptive to. Our media analytics engine helps identify the optimal media split for your target audience based on their persona psychographics.

     

    Define high potential customer profiles, find others like them

    We help you dig out valuable markets by defining high potential customer profiles and running lookalike targeting and retargeting campaigns with our data partners. Adding in-store customer data from Migo AIR sensors into the mix uncovers previously untapped high purchase probability customers.

     

    Content recommendation

    Our recommendation engine suggests the best products to offer to each customer based on previous transactions, social behavior and other data.

  • Hit the sweet spot by engaging with each customer
    at the right time

     

    Automatic engagement

    Our automatic engagement engine will help you to pitch members at the right moment based on engagement segmentation.

  • Evaluate your campaigns comprehensively

    for continuous improvement

     

    Campaign evaluator

    Further improve campaign efficiency by recurrently evaluating the results with a set of advanced online and offline KPIs.

  • What's next?

    Using customer knowledge for advertising is just the beginning. Migo is on a quest for a full digital transformation of the retail business. Here are other ways we can help you optimize retail operations.

  • 采集实体店数据,整合顾客全渠道消费行为

  • 突破实体门店限制,通过Migo AIR采集人流数据

    将消费旅程转为数据決策

    洞察人流转换成效

    掌握每日店外人流量,洞察进店、长时间停留至交易提袋的转换率变化,清楚评估门店营运表现及挖掘更多机会。

  • 随插即用

    Migo AIR 感应系统,无需繁复的安装施工,轻松启动实体门店数据驱动。

  • 实体门店数据管理仪表板

    掌握实时门店营收、人流转换动态及未来人流预测。

  • 整合实体门店与顾客全渠道消费行为数据

     

     

    我们将四散个处的消费行为数据-线上数据、实体门店人流数、交易小票数据、会员数据、开放数据及第三方数据全方位打通整合,使数据更具应用价值。

  • Join The Digital Transformation

  • Migo's

    deep learning algorithms and predictive analytics suite provides retailers with an agile omnichannel digital transformation solution that illuminates future sales opportunities through customer persona segmentation at the country, city and store levels. This ensures relevant products, pricing and promotions individualized to each customer’s lifecycle moments. Find us in Shanghai, Taipei and Silicon Valley.

  • Our agile partners

    Migo has well established partnerships with Alibaba, Tencent, Google, and Microsoft creating a closed loop data ecosystem which has served hundreds of retail brands through its agile omnichannel digital transformation solution.

  • Management team

    The minds behind Migo

    The precise results of our learning engine are directly correlated to the blend of analytics, academic, retail, and marketing expertise amongst our team. We bring together cutting-edge viewpoints from global leaders in their respective areas of expertise to produce one of the world’s most advanced retail marketing analytics engine.

    Our team is committed to constantly improving our analytics platforms’ performance to ensure our customers performance objectives are achieved.

    Tony Chen

    Chief Executive Officer

    Andrew Scott

    Chief Executive Officer, North America

  • Contact us

    B-1113, No. 1065 West Zhongshan Rd., Changing Dist., Shanghai, China

    38 N Almaden Boulevard, #1600
    San Jose, CA 9511
    Mon-Fri 09:30 AM - 06:30 PM
    +86-21-5108-6122 / +1-408-816-9713 / +886-2-2218-3785
  • Data Driven Decision Making For Retail Operations

  • Choose your next store location based on
    where your target audience is

     

    Migo retail mapping engine

    We use customer profiles combined with geo-behavioral data to find the areas where a brand's target audience is more affluent.

    Our retail mapping engine combines this information with geographical and competitive attributes of the most successful locations in the network, finding other spots with similar attributes.

  • Improve visual merchandising design​

    with visualized customers behavior

    Heat map & Golden path

    Evaluate your Visual Merchandising strategies by knowing where in the stores your customers spend most time, and their path in the store.

  • Enhance Operational Efficiency Through Data

    Our demand prediction engines provide real time insights that enable retailers to adjust staff requirements and product assortment.

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    A sentence or two describing this item.
  • Embed an App

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  • Illuminating in-store customer behavior insight

  • Category

    Global Sportswear Brand & Retailer

    Objective

    Eliminate guesswork and gain a clear understanding of shopper behavior by bringing predictive analytics clarity to in-store operations.

    Results

    • Identified and mapped store traffic
    • Aligned customer traffic with transactions and times of day for better management of staff and HR resources
    • Reduced wasted sales opportunities
    • Tagged traffic hotspots with the stores through heat mapping and increased sales per square foot
     
  • "Migo shines like a laser in a dark room, pointing out issues with retail operations and customer behavior we never even knew we had."

  • Next Purchase Time Targeting Lifts Global Retailer Revenues 17%

  • Category

    Global Lingerie Retailer

    Objective

    Celebrating their Anniversary with a promotion, this lingerie retailer asked Migo to help choose the segment of their members to target. Using our proprietary NES/NPT algorithms, we pinpointed the group most likely to make their next purchase during the 12-day promotion.

    Results

    • Achieved the monthly revenue goal in just 12 days
    • Increased member revenue to 87.4% of the total – the highest in the retailer’s history
    • Elevated repurchase rate among members to 7.8% during the promotion for a total of 11.9% for the month
    • Achieved member revenue number 17% above goal (54%)
  • "Migo’s predictive analytics mean’t we exceeded our goals by delivering the right message at the right time."

  •  

    Migo Named a 2017 Cool Vendor By Gartner

    In key technology areas​

  • Each year, Gartner the world’s leading information technology research and advisory company, identifies “Cool Vendors” in key technology areas and publishes a series of research reports. Gartner is the world’s leading information technology research and advisory company and Migo has been named a Cool Vendor in the “Cool Vendors in Retail Merchandising and Marketing, 2017” [1]report by Gartner, Inc. Vendors products and services in these reports are recognized as innovative, impactful and intriguing. [2]Add paragraph text here.

    According to the Gartner Retail Merchandising and Marketing report: “Emerging artificial intelligence (AI) applications are transforming the ability of markets and merchandisers to understand and predict customer behavior”. Additionally, “Social collaboration is a key competency for creating loyalty through direct links between brands and their consumers.”

    What makes Migo a “Cool Vendor”? Our predictive analytics suite ingests diverset data (transaction, in-store traffic, mobile behavioral data, and social media commerce signals) and analyzes it across multiple dimensions using machine learning as the core for all analytics. This enables retailers to gain actionable insights into retail operations and customer touch points. Migo’s deep learning algorithms provide high dimension prediction analytics for customer next purchase time, next product preference, pricing sensitivity, channel preference and contextual factors such as weather and the effect of occasions such as holidays.

    The result? 

    Automated retail analytics that enable retailers to gain more control over their business in four areas: Store layout design, inventory management, customer relationship management, campaign evaluation of physical store, Campaign planning, and employee management. Physical store retailers can then accelerate their omnichannel digital transformation by individualizing the customer experience at the right time and with the right channel.

    To learn more download our Migo Viewpoint paper on Agile Omnichannel Digital Transformation. Find out how Migo’s analytics suite of products is transforming how global retailers gain deeper customer understanding and better decision making to improve the customer experience and retail marketing operations.

    Disclaimer:The Gartner Cool Vendor Logo is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved.Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
    [1] Gartner “Cool Vendors in Retail Merchandising and Marketing” by Kelsie Marian and Robert Hetu, May 4th, 2017
    [2] Cool Vendors 2016: Features, Fads and Disruptions Will Define the Digital Landscape, 19 May 2016, Daryl C. Plummer

  • Tony Chen

    Chief Executive Officer

    Tony spent his childhood in Taiwan, before going abroad to the US at the age of 16 and stayed all the way to his career life, making him an expert in cross-cultural networking & communication. He successfully created, built and sold two software companies in the US before the age of 30, he then shifted his attention to the Asian market, and acquired Migo Corp. Within a shockingly short amount of time, Tony was able to turn loss into a profit within 10 months, and defeated IBM, Oracle, in an global deal with ASUSTeK Computer Inc.. In 2015, Migo Corp. became an important partner of Alibaba group, and the precision advertising company of TMall and Taobao. In 2016, Tony even lead Migo Corp. to establish partnership with Tencent. In 2017, with Tony’s leadership, Migo has been selected as a Gartner Cool Vendor in Retail Merchandising and Marketing.

  • Andrew Scott

    Chief Executive Officer, North America

    For the last sixteen years Andrew has worked globally in organizations to develop marketing growth strategies that combine content, data, technology and communication, to create innovative marketing solutions to address challenging business problems. This has been gained in both consumer and B2B market verticals.
    He strongly believes that the utilization of big data insights and advanced analytics makes companies more customer centric and innovative. This belief in has been put into practice and recognized with several Effie marketing creativity and effectiveness awards.

    He has had the good fortune of working at a senior strategic level with some of the leading brands in the world such as Diageo, P&G, Oracle, GM, Intel, IBM, Hitachi, HSBC and Cathay Pacific Airways.

  • The Blog

    Thoughts, musings, and ruminations.

    There are no published blog posts yet.
  • Demo Request

    An answer for every business challenge

  • Terms & Privacy

    This privacy policy (this “Policy”) describes the types of information that Migo Corp. (including our affiliates, “Migo” or “we” or “The site”) collects from users of its corporate Web site, www.migocorp.com, any sites which have implemented Migo’s products and services, as well as any Web site that directly links to this Policy when you click on “Privacy Policy” in the Web site footer (each, a “Site”). Unless otherwise provided in this Policy, this Policy does not cover our offline data practices. This Policy also describes the services we provide to our clients (our “Services”).

     

    You may wish to request information about our Services, register the seminars or participate in surveys or promotions. We may ask you to provide Personally Identifiable Information and additional information, such as how you heard about us. If you contact us, we may keep a record of that correspondence.

     

    The Use of Cookies

     

    You can visit and navigate through our Site to information about our company profile, our services and products offered without telling us who you are and without revealing any information that can personally identify you. Our Site does use Cookies in connection with a hosted Web site analytics service that helps us better understand how our visitors use the Site. We review the anonymous information provided by these uses of Cookies. No Personally Identifiable Information is collected through our use of these Cookies.

     

    The Use of Personal Information

     

    Migo discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that:

     

    1. (i) need to know that information in order to process it on Migo’s behalf or to provide products and services on behalf Migo;
    2. (ii) comply with this policy and any other appropriate confidentiality and security measures. Some of those employees, contractors and affiliated organizations may be located outside of your home country and you consent to the transfer of such information to them.
    3. Migo will not rent or sell potentially personally-identifying and personally-identifying information to anyone.

     

    Consent to transfer of information

     

    As we continue to develop our business, we may sell certain or all of our assets. In the event that all or substantially all of our assets are acquired in a transaction, our visitor information (including your Personally Identifiable Information), and any other information that we have collected about the users of our products and services may be an asset that is reviewed and transferred. By going to the Migo site or using sites which have implemented Migo’s products and services or by providing us with any information, you consent to the collection, processing, maintenance and transfer of personal information in and to Taiwan R.O.C. and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside and/or are a national.

     

    Your Rights

     

    You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise the right at any time by contacting us. We want to ensure that any personal information we hold about you is correct and you have a right to ask us to update our records or delete any personal information we hold about you (although we may need to keep that information for legitimate business or legal purposes)

     

    Change Policy

     

    This Policy may be amended from time to time consistent with the requirements of the related Laws. If we decide to revise this Policy, we will post any revised Policy on this Site and/or to other places we deem appropriate so our visitors can be aware of.

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